• Award$250
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  • Creatives21

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Creative Brief

Who are you?

Were launchng a new venture brand marketing & consulting company to be called Brand Spa.
We offer the broad range of brand management services starting from a brand health diagnosis through customised treatment proposal, planning and execution to complete with brand shape monitoring.
We look at a brand through 7 vectors through which the brand manifests itself: proposition, product, pack, place, price, communication & behavior and analise them to identify areas for corrective or enhancing treatments.
We offer a broad range of treatments for each of the 7 brand dimensions with the major focus on: Proposition, Pack, Communication, Behavior

What do you need?

Develop a Brand Spa logo which will encapsulate company idea and will be distinctive, modern, aspirational and premium looking. It should build our brand recognition.

Logo, being essential part of the company visual identity needs to embody our company mission and values.

Company mission:
We believe that a Brand is like a person. It has its body, mind and soul.
You need to care about it to let it grow and flourish, like you do when it comes to yourself..
And from time to time it needs rejuvenetion and a new vitality injection..
And at times complete holistic restoration is essential to let the brand regain the ground and reveal its full potential.

Brand Spa is a holistic treatment center for helping you care for your brand to keep it young, fit and vibrant for long.

Company values:
Professionalism, top quality, integrity, care

Executional considerations

it should have SPA cues in terms of colour, feel & look
ideally it should include a SPA reference, symbol etc but at the same time avoid associations with people (its spa for brands, not people)
it should work well both in big and small executions (banner and business card)

Who Is Your Audience?

Companies producing and marketing branded products, mostly FMCG.

We want the target audience to see our company as a professional and competent partner in strategic brand management providing range of brand renewal services.

Requirements

We Like These Examples

check "work" section on http://www.wolffolins.com/

We Absolutely Must Have

None. Just keep it modern, elegant and simple.

Materials

Contract
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