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Business Info

Business Name

Shortcables.com

What do you do?

Hi,

I am kind of a neatfreak when it comes to organizing my electronic gadgets, iphone, computers, ipods, etc. One thing that absolutely drives me crazy is unnecessarily long computer cables. Therefore, I am starting a online store (www.shortcables.com) that specializes in selling short USB, ipod, audio/video cables.

What is the exact name you would like in your logo?

shortcables.com

Target Audience

What is your industry?

Cool electronics, web 2.0, Apple, etc.

Describe the target audience for your logo

My target audience is everybody that owns some sort of electronic device that requires a data or charging cable. They also may have some degree of obsessive compulsive disorder when it comes to neatness :)

Another target audience are frequent travelers who hate carry extra weight in their laptop bags

What are the top 3 things you would like to communicate through your logo?

1. Cool and hip (think web 2.0)
2. High-tech (think Apple, High-end audio equipment)
3. Playful and cheerful (while this idea was born out of frustration, I would like the branding to be more "positive" and playful)

I want people to see the logo and chuckle a bit, and comes away thinking, yeah, I really need this.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Apple (hey who took a bite out of my apple)
Monster Cable
Woot.com logo
http://www.audioquest.com/
Belkin
polkaudio

What colors do you want to see in your logo?

Undecided... but my favorite color is sky blue :)

BTW, pretty much all of my cables will be white.

What colors do you not want to see in your logo?

Pink

Where will your logo be used (print, website, etc.)?

website, packaging for my cable, the little favicon, Facebook profile picture, on a t-shirt, etc. :)

Do you have other info or links you want to share?

I am male, 33, really good looking... j/k :)

Materials

Contract
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