• Award$500
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  • Creatives93

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Creative Brief

Who are you?

DriverCareers.com is a site that will be an education and employment resource for individuals seeking a career as a professional Truck Driver.

What do you need?

We need a simple logo that includes the domain name which appeals to our target audience.

Who Is Your Audience?

Predominantly male, ranging from age 17 - 35. High school education level and typically "blue collar".

Requirements

We Like These Examples

http://www.spike.com/ - simple logo with bold lines and color
http://www.xbox.com/en-US/ - again simple with bold pallet
http://www.nfl.com/ - classic
http://mlb.mlb.com/index.jsp

We Absolutely Must Have

Blue collar male targeting

Materials

Contract
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