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LET ME TELL YOU ABOUT US:

Honk is a new website that will bring the social aspect of car shopping and buying online. Rather than standardized, boring product content, we will enable consumers to into existing social communities to help them decide on the right purchase. Although we can't share with you what we're doing just yet, you can imagine the use of personalized crowds to help you find the right car. This is exactly why I love this site... it stands for everything we stand for :)

HERE IS WHAT WE NEED:

We need an icon and a font type. The logo will need two versions.... one presentable on dark backgrounds (white lettering) and one on white/light backgrounds (colored lettering).

The temporary slogan is "Discover Your Perfect Car" We will likely have the logo show with and without this.

OUR TARGET AUDIENCE IS:

Honk caters to all types of people, including families, singles, couples,.... your general buyer. Anybody who cares what other people actually think about cars. We are not an enthusiast site, although we will naturally attract enthusiasts too.

That said, our personality is clearly smart, confident and very humble. We are clearly fun and engaging, but also realize that buying a car is a big life decision - so we need to transparent and open.

WE LIKE THESE DESIGNS:

Designflavr

Meebo

Crowdspring

All good.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want car silhouettes.... please nothing cliche. We hate the existing logos in the online automotive space.... all of them. It's time for something more interesting. Something precise and beautiful.... organic and inviting.

We also don't want anything tool loud. Honk is a facilitator of our users, not the personality itself. So no big geese or huge call outs.

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