• Award$250
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  • Creatives19

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Creative Brief

Who are you?

We are a new website "HKfit.net", which is to mean "Hong Kong Fitness Network". We aim to provide a place for Hong Kong local readers to find information, discuss and share anything regarding fitness, health and sports. So we'll have info on fitness/health businesses (gyms, yoga studios etc.), professionals (trainers and coaches), sports groups and associations, health tips etc.

What do you need?

We would love to have a simple, bold and sporty logo. One that can clearly show our web address (even from far away). People should also be able to easily read our web address to mean "Hong Kong Fitness Network".

Would be great if the main logo (icon) can be easily re-sized for other uses.

We love bright colors, particularly: emergency orange, bright lime green, and highlighter blue. (We also like how they pair nicely with chocolate brown) Feel free to incorporate one or all into the logo.

We're also fans of the helvetica (or similar variants) font types.

Who Is Your Audience?

Readers of all ages who are interested in fitness, health and sports.

Requirements

We Like These Examples

We are not sure what others we like. Be creative and original.

We Absolutely Must Have

"HKfit.net" clearly visible and a logo (icon) that is simple, recognizable and easily re-sizable.

Logo does not have to relate to "Hong Kong" locale, we may expand elsewhere later.

We don't want people to think we are just about fitness, as in weight training (many might think) but also sports and health too.

Materials

Contract
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