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LET ME TELL YOU ABOUT US:

Virtual Air Guitar Company (VAGC) is a next generation (360 & PS3 & PC) video game developer, founded in February 2006. We develop unique party and exergames using our patented real-time computer vision technology. Our games (2 in production) offer energetic and skill requiring physical gameplay and freedom of movement. The players interact by moving naturally and are tracked by a web camera (think next generation of EyeToy technology or something like the coming Microsoft Natal). Each game offers new and innovative experiences on the field of physical gameplay. The technology can transfer the player's video image (and just that) from the living room into the game world. E.g. we can put the player on stage in front of a virtual audience or to battle enemies in some legendary scene where we can empower the player to be more capable than he is in the real world.

We are mainly a games developer but we also have created unique technology that makes it possible to create new kinds of games.

HERE IS WHAT WE NEED:

We need a 'Virtual Air Guitar Company' logo or at least several good ideas that give elements and direction to go forwards with it.

The logo will be used on website, on business cards, paper material and packages such as DVD cases.

There is no restriction on number of colors, but generally less is more and makes the logo easier to use. The logo should be usable/identifiable in several scales, big and small (down to 2 cm on the back of a DVD box).

OUR TARGET AUDIENCE IS:

Our customers are game publishers and video game consumers.

On consumers, we want to appeal to party gamers, casual gamers, playing with friends, ages from 7 up. The bulk of the target audience will be between 13 to 30 years old. We want to appeal to both male and female audience, males likely to be the larger group of the two.

We want consumers to see us as providers of high class, unique, energetic and innovative game experiences.

On publishers' side, we deal with international game publishers and want to build a reliable, edgy, innovative and uniquely skilled (computer vision tech) image/brand.

Adjectives/tones/images for the logo to convey:

- Modern, edgy, cool, hip

- Innovative, ground breaking, cutting-edge, new ideas, thinking outside the box

- Unique, uniquely skilled

- Could try a bit grunge as well (but not too retro)

- Physically played games, physical gameplay, dynamic & energetic games

- Movement, skill, jumping, ducking, kicking, smashing a guitar, croutching, doing athletics, etc.

- No controller, freedom of movement

- Playing these games can be almost like a sport

Our webpage should not be used too much to seek ideas. It has not been updated since initial making as we are still keeping under the radar.

Note that altough our name, we are not just air guitar related except in the spirit (crazy, kick ass performance, fun, edgy). We make a wide range of games, united in delivering unique experiences and skill requiring physical gameplay.

WE LIKE THESE DESIGNS:

We are looking for new ideas (even wild ones) and don't want to point the design process to any specific direction.

We are open to all innovative/cool/edgy designs that convey the brand image / adjectives above.

Sources that you could use for getting ideas/styles are music world iconography, posters and cd covers (rock, pop and modern).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have: Terms "Virtual Air Guitar Company" in the design. No specific emphasis on any of the terms, except that company may have the least focus.

Don't want: conventional, boring

Try to capture somehow the way how we differentiate: games played physically. Unique software technology. New kinds of games.

One possible approach would be to have some physical activity present in the logo/design, e.g. movement, jumping, ducking, kicking, posing, croutching, doing athletics, doing something dynamic and cool.

If we like your design(s), it is well possible that we want to involve you for other design tasks as well.

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