• Award$200
  • Entries89
  • Creatives34

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Creative Brief

Who are you?

I am the owner of New World Business Solutions (www.newworld.com.au), a boutique management consulting firm specialising in supply chain and logistics. We sell our expertise to large and medium size corporations and focus primarily on operational improvement and technology advice.

What do you need?

We would like to update our existing logo with a simple, yet progressive and bold design that captures the global nature of supply chain operations in business.

Who Is Your Audience?

Our audience is wide and varied, primarily companies of medium and large corporations. Our services are directed at senior level General Management, operations, and supply chain executives.

Requirements

We Like These Examples

For example, we like the Intel logo as it is simple, we like the colour and it depicts the global nature of business. We also like the Axxom Software logo (www.axxom.com) for the same reasons.

We Absolutely Must Have

The new logo must be bold and capture the global concept of business as suggested in our company name. We also like the colours in our existing logo, although we are open to other suggestions.

Materials

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