LET ME TELL YOU ABOUT US:
This project is to develop a new logo for the Junior League of Seattle, an 86 year old non-profit organization that trains female leaders and runs community projects, making a major impact in the Seattle area. We are looking for an identity that reflects our membership. We are a modern, active group of women and need an identity that reflects that.
Our members are fiercly committed to improving our community and are dedicated to managing daunting projects all while learning how to be a stronger leader along the way. Many of our members serve on some of the most prestigious boards in the city and credit the Junior League for giving them the skills and experience to make them strong leaders in the community. You may consider us a breeding ground for future community leaders. Our projects include healthy cooking programs and field days to help combat childhood obesity, LifeSkills trainings for teen girls in foster care, art projects for the Seattle Childrens Home and a curated art collection of Northwest Artists that is docented by JLS members throughout the area.
Vision: The Junior League: Women around the world as catalysts for lasting community change.
HERE IS WHAT WE NEED:
We would like a new logo that our members can easily use on printed and digital communications.
We would like to maintain green as a key color in the system and logo but are open to any shades of green.
Consideration: We have a portion of our membership who feel a strong emotional connection to our current logo so modernizations of the current logo would be good options.
OUR TARGET AUDIENCE IS:
We have three key audiences to keep in mind for this project:
(1) Our Members
What We Want Them to Believe: That they are members of a prestigious organization that makes a major impact in our community. We want the 24 year old members to be proud to be associated with the League on Facebook and at the same time, want our older members to continue to feel connected to the organization. (See Appendix for words our members used to describe JLS membership, the larger the word, the more common it was used.)
(2) Community Partners
What We Want Them to Believe: That the Junior League is a trusted partner who can be relied on to drive impactful programs that make a difference in women and childrens lives.
(3) Potential Sponsors/Donors
What We Want Them to Believe: That unlike other organization whose volunteers participate sporadically, the JLS is an organization about accomplishments and worthy of association. And that being associated with this affluent group of women will be beneficial to their
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Junior League of Seattle
Any shade of green
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