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Business Info

Business Name

National Real Estate Solutions

What is the exact name you would like in your logo?

criterion ( the "e" in criterion should be the greek letter sigma)

Target Audience

What is your industry?

criterion is in the real estate services industry. Our clients are mortgage lenders and real estate agents.

Describe the target audience for your logo

the demographic of our target audience is wide. It ranges from a young loan officers in banks to C-level executives in major lending institutions. Additionally it will encompass real estate agents of all ages. Educational level will vary from high school diploma all the way up to attorney. This is a B to B campaign

What are the top 3 things you would like to communicate through your logo?

cutting-edge technology, impeccable personal service and six Sigma quality control. That is why the E in criterion should be a Sigma, Greek letter. We are a six Sigma top down company.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

College Vision

What colors do you want to see in your logo?

blue,sunset orange, perhaps red

What colors do you NOT want to see in your logo?

Black, purple

Where will your logo be used (print, website, etc.)?

website and print

Do you have other info or links you want to share?

please see the below criterion logo which is an attachment. Note that the E in criterion is a Greek symbol for Sigma.we want to convey strength, technology, perhaps even process improvement in some way.ideally the logo would have a large criterion word with national real estate solutions underneath it in smaller print



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