• Award$200
  • Entries75
  • Creatives30

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Creative Brief

Who are you?

A Hydroponic Gardening supply store

What do you need?

A logo. This will be used for print and web. The logo should portray a combination of 2 themes as well as the company name "Detroit Urban Garden":

-Urban Environment: Detroit is a city of tall buildings and a tough urban feel. Perhaps the use of the Detroit skyline silhouette to portray this image?

-Sustainable Farming: Hydroponic gardening is farming without the use of soil. This method of farming uses only a fraction of the water as traditional soil methods
and is very earth friendly. We want to have an element in the logo which portrays this image.

The colors we would like to use are blues and greens. The logo should have a simple, modern feel.

Who Is Your Audience?

The audience will be small scale gardeners who appreciate organically produced food and herbs. The audience is very environmentally conscious and aware. Our products allow for the production of high quality organic food and herbs in an urban environment which is not suitable for traditional methods of farming.
The products will also appeal to medical marijuana users who produce their own medicine in their homes.

Requirements

We Like These Examples

don't have any particular examples to mimic, we prefer original creativity.

We Absolutely Must Have

the name of the business "Detroit Urban Garden" must be very legible. no cursive

Materials

Contract
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