• Award$400
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  • Creatives61

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LET ME TELL YOU ABOUT US:

We are a technology company that has deep product expertise in the Facebook Ad space.

Spruce Media has developed an integrated ad management, reporting & analytics, and yield management solution for advertisers and agencies to manage and scale their Facebook Ad spend more effectively.

HERE IS WHAT WE NEED:

We need a logo that will be the centerpiece and set the tone for a full branding effort to follow (the branding effort will include a new website, facebook page, business cards, signage, etc.)

OUR TARGET AUDIENCE IS:

We want to be perceived by advertisers and agencies as a technology company to turn to when facing a build vs buy decision to develop software to manage facebook ads.

We need to be perceived as product experts on Facebook ads to give them confidence that we have built a better solution than they could.

We chose the name Spruce Media because we thought the definition of the word Spruce was relevant to our product and overall vision.

Definition: spruce up- make neat, smart, or trim;

We've developed a "neat" and "tidy" solution for our partners that otherwise would have to navigate a series of complex backend API's.

WE LIKE THESE EXAMPLES:

www.turn.com AND www.kenshoo.com - these are good examples of companies that are in a similar business that come across as technology platforms.

www.minisitefrog.com - i like the color palette of this site and particularly the color of the green - i think thats a great color to use for the word spruce. it seems "fresh" , "neat", and "sprucey". also green is always good for "go" and "money".

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Just suggestions above but open to anything.

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