• Award$205
  • Entries61
  • Creatives23



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Business Info

Business Name

Knowledge Workers Toronto (KWT)

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Professional Services

Describe the target audience for your logo

KWT members are drawn from and serve the following communities: professional services, management services, knowledge management ("KM"), information management, and technology.

What are the top 3 things you would like to communicate through your logo?

The design should apper Cutting-Edge, Unique/Creative, Clean/Simple, Sophisticated, Corporate, Modern, Official looking, Local/Neighborhood, and High Tech while conveying the following attributes intelligent, light-hearted, informative, sharing, collegial, collaborative, open, welcoming, and practical.

It should also include the tagline: "Turning Knowledge Management upside-down"

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Symbol or Abstract Mark - we think mirroring the M of KM and W of KW may be useful because they are both mirror images and mirror concepts.

What colors do you want to see in your logo?

Any two or three colours on a white background.

What colors do you NOT want to see in your logo?

There arn't any specific colours that need to be avoided.

Where will your logo be used (print, website, etc.)?

Print (letterhead), business cards, websites, and posters.

Do you have other info or links you want to share?

Knowledge Workers is a group of like-minded professionals interested in knowledge work, knowledge management, and related supporting technologies. Our group's monthly informal events usually include a speaker and lively, engaged discussion that aim at the practices and management activities that benefit the needs of the knowledge worker. The result is that the knowledge worker and the organizations that hire them can make sustained and best use of their talents. The objective is to synthesize the insights of knowledge workers, corporations, non-profits and academics in a practical, light-hearted and informative way. The group provides good networking opportunities for its members.



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