• Award$300
  • Entries72
  • Creatives25

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Creative Brief

Who are you?

We are a company about to launch an E-Commerce site selling homewares & giftware. The product is positioned as middle to upper end market. The product range is not cutting edge design, neither is it cheap novelty items. IT IS BEST described AS - well priced fashion homeware and giftware.

What do you need?

We require A LOGO which will include our domain address

www.myhomeware.com.au

To help you, below is a link to a temporary template which we have created to help you in designing the logo. It will say mygiftware.com.au
Ignore that, as this has changed to www.myhomeware.com.au
please note products on template are not our products, they come with the dummy template.

WE ARE TRYING TO FILL THE HORIZONTAL BANNER ABOVE THE RED SEARCH BAR, WITH THE DOMAIN NAME AND NEW LOGO DESIGN.

The design brief is to keep an element of Red in the logo and with the domain name we are open to design ideas. We strongly do not like pastel shades, and as the website theme we have chosen is a little muted, a strong logo and domain name is required.

Who Is Your Audience?

We are selling to an audience that covers many ages.
our homeware range is a trendy middle to upper priced market, selling to 18- 55 year olds.
People wanting to decorate their homes with affordable and fashionable decor from A$20 -A$400.
we also do gift ranges for mens, kids, outdoor entertaining, dinnerware , photoframes, artwork, aluminium.

Requirements

We Like These Examples

We built a travel website 12 months ago called

www.jonathansaid.com

We are now branching into the E-Commerce world to drive revenue, to help grow the travel site.
We are not a corporate style team of directors. The site I have referred you to is something that suits our style and personality...tasteful and strong.

We Absolutely Must Have

A logo and domain name that goes to filling the HORIZONTAL BANNER ABOVE THE RED SEARCH BAR.
Again, I refer to NO PASTEL COLOURS, NO OLD FASHIONED CURLY SCRIPT OR OLD FASHIONED STYLE SYMBOLS.

Materials

Contract
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