• Award$250
  • Entries61
  • Creatives9



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Business Info

Business Name

La Femme Chic Consignment Boutique

What is the exact name you would like in your logo?

La Femme Chic Consignment Boutique

Target Audience

What is your industry?

We are an upscale women's designer consignment boutique. People bring their designer and top brand clothes, handbags, shoes, accessories and coats to us and we sell them and take a percentage of the sale. We sell the items at about 1/2 to 1/3 of the regular retail price.

Describe the target audience for your logo

Women from 23-53 years old who love fashion, have style, and know better named brands and designer brands but also love a great deal. They would love to own a Gucci or Louis Vuitton bag but perhaps can't afford to buy one at full retail.Our boutique will be located in the San Diego area where people tend to be casual but stylish. We are an outdoor activity type of community since the weather here is sunny and pretty spectacular. Our customer loves to look great and loves finding a sought after label for a lot less. Our consignors(the women who bring us their items to sell) are women who love to shop and perhaps need to consign some items so they can clear out their closet and buy something new.

What are the top 3 things you would like to communicate through your logo?

We are a classy shop but not stuffy or snooty.
We carry exquisite designer brands like Gucci, Louis Vuitton, Armani, Valentino, Jimmy Choo but at a fraction of what you'd pay if they were new.
We are friendly and helpful and go out of our way to make every one who comes in to the store feel better leaving than when they came in. We are a FUN place to shop.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I envision an illustration with the Eiffel Tower in the background and a woman (with my physical build) walking a Greyhound (a Brindle, female) with a leash in one hand and a few shopping bags in the other. One of the bags will have La Femme Chic written on it. She is confidant, cute, not snotty, and is loving her walk with her beautiful dog in front of the Eiffel Tower. Pictures of my dog (who will come to the store everyday with me) and me are attached,

What colors do you want to see in your logo?

I see the Eiffel Tower a shade of black or silver and the woman being an outline with no color except perhaps her shoes are a merlot or fushia color that would match the dog's leash and collar and the writing on the shopping bag. The color should pop.

What colors do you NOT want to see in your logo?

Any color that doesn't duplicate well or is hard to see.

Where will your logo be used (print, website, etc.)?

We will use this logo in all forms of advertising, on-line, postcards, signage, business cards, letterhead, sticker on shopping bag..which is why it needs to reproduce easily.

Do you have other info or links you want to share?

I like the cover of the book "French Women Don't Get Fat" by Mireille Guiliano although I don't want as many colors and I'd like the woman's features to be more pronounced.



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