• Award$200
  • Entries31
  • Creatives16

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Business Info

Business Name

AUSA

What do you do?

We are a website, www.automotiveusa.com, that is just getting started. We offer used car listings for private party sellers.

Target Audience

What is your industry?

Automotive

Describe your audience

We offer used car listings (and also for used boats, motorcycles, and classic cars and RV's) to consumers. People buy ads and we syndicate the ads on the Internet.

What are the top 3 things you would like to communicate to your audience?

Professionalism: AutomotiveUSA.com should stand for professionalism and be a serious brand that people will recognize

Trust: We need to gain consumers trust to advertise with us

Americana: We need to represent the broad scope of America, need to be patriotic and national in scope

Style and Concept

What styles do you like?

Something fairly traditional and timeless. We want this brand to last and dont want it too Web 2.0. But it should not look out of date as this is a contemporary marketing web business.

What colors do you like or hate?

Obviously red, white, and blue

Any other additional info? (optional)

Could integrate a flag, or stars and stripes, could integrate a "badge" look and feel like a car brand badge, also the logo will spread across a header on a website so it cant be too small, might be best to have a horizontal orientation.

You can go to www.automotiveusa.com to see the beginning of the site, but it wont be finished for a bit of time, but you can see the design template here that you will have to integrate with.

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