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Business Info

Business Name

Senior Moments Productions

What is the exact name you would like in your logo?

Senior Moments Productions

Target Audience

What is your industry?

Video Production / 21st Century Timepieces

Describe the target audience for your logo

The target audience is affluent, thoughtful children of parents in assisted living centers or retirement communities. Members of this target audience are interested in keeping family values and traditions in the forefront of their lives. (Or ... they may people who are plagued with the guilt of not visiting their elderly parents or grandparents and want to relieve some of that guilt.)

Age: generally between 34-65
Sex: both male and female, skews female
Location: generally Midwest, USA
Household Income: $60,000+
Occupation: varied
Eduction: generally, undergraduate degrees +
Lifestyle: thoughtful, yet face-paced ... appreciate humor
Values: family, friends, appreciation of tradition

What are the top 3 things you would like to communicate through your logo?

Thoughtfulness and professionalism with a splash of humor.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I'd like to see text be the prominent element in the logo. If there's a way to incorporate an image that is simple and meaningful, wonderful. If there isn't an image, that's okay, too.

Most importantly, I'd like something that is clean and can easily be applied to multiple mediums (the internet, tee-shirts, letterhead, mic flags, etc.).

What colors do you want to see in your logo?

I like the idea of a limited amount of colors - perhaps three at a maximum. I see browns and blues and greens.

What colors do you NOT want to see in your logo?

I'm not keen on red.

Where will your logo be used (print, website, etc.)?

Website. Business Cards. Letterhead. Mic flags. Tee-shirts and other wearables. In the chyron on screen (tv).

Do you have other info or links you want to share?

Each of us is an author. Each of us writes the story of our own life - each story different, each story interesting, each story important. Sometimes we just need to be asked the right questions to reveal the story inside of us.

Senior Moments Productions reveals those stories. Creating 21st Century Timepieces, SMP is a collaborative group of professionals (camera crew, producer and interview) who understand the innate human need to be heard, and the importance of listening.

SMP gives storytellers an outlet to capture their autobiographies. Specializing in the senior community, SMP produces a 25-40 minute video that highlights life from the perspective of the storyteller.

From the widowed housewife who raised seven children during the depression to the government worker to had to move his family to five different countries in three years, Senior Moments Productions examines hard times and good times with compassion and humor.

Starting with a phone interview, then supplemented with personal photos, the SMP team produces a personalized questionnaire that will guide the interviewer as he asks the right questions to get the story. Then the team visits each storyteller in his/her own environment to film. Captured with professional equipment, the video is edited to a 25-40 piece that can be shared and treasured forever.

* * * As a side, please do NOT take any inspiration from those Hallmark cards with the funny old lady ... that's not really the direction we're going. Thanks! :)

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