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We are looking for a logo that will represent our mission which is to educate through fashion. Our line will begin as a men's line, utilizing hemp in a surprisingly modern and urban chic and edgy style. The name of our company is Substance, our tag line is "look within." Screen printed inside each article of clothing will be a "story, fact, tidbit of information about hemp regarding its history, uses, and potential for replacing diminishing natural resources that are of particular concern in today's dwindling options . Some shirts will also include an outside graphic related to the inside information. Our clothing is meant for the "thinking man." We believe that Rodin's sculpture, "The Thinking Man," incorporated abstractly into our logo would be a proper launching point for our overall concept. While this is our interpretation of what we believe represents our company, we are open to any other interpretations or creative suggestions.
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