Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
CrowdHunt is a free app downloadable from the iPhone, BBerry and Android app stores that incentivizes users to find and scan advertisements.
*Value to users of the app: The app provides users with a list of campaigns that are tied into CrowdHunt with suggested locations where that campaign's ad units can be found. Users earn money for seeking out and scanning ads using their mobile device - the more they scan the more they earn.
*Value to advertisers/brands: Enables any print, out of home, digital, television or otherwise non-social ad to be integrated into the world of social media and viewed by consumers around the world.
HERE IS WHAT WE NEED:
Need a vector logo utilizing a small number of colors (1 or 2) that will be used to represent our App on iPhone, BBerry, and Android app stores. Logo will be viewed on the app stores and on mobile devices once the app is downloaded. Logo will also be used on business card, letterhead, website, and other print materials. Need black and white AND color versions of logo.
OUR TARGET AUDIENCE IS:
Audience for this logo will be:
1) Potential and existing users of the app
2) Prospective advertisers (brand managers, directors of marketing, chief marketing officers, media buyer/planners, creative directors, agency directors, junior/mid/senior level ad agency personnel)
3) Bloggers, editors, journalists and other members of the press
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Name of app (at present time) is CrowdHunt. Logo should communicate the notion of seeking and scanning advertisements to the user...the earning money part is critical to the value proposition for the user but should not be the central theme of the logo.
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