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Creative Brief

Who are you?

A new startup company with ambitious B2B project in renewable energy industry. The company provides both investment management and advisory services to companies in the renewable energy space.

The name of the company is Thriae (www.thriae.co.uk). The name is inspired by Greek mythology, some details can be found here: http://en.wikipedia.org/wiki/Thriae.

What do you need?

We are looking for a logotype that will reflect both the character of the company (newly established, ambitious, aggressive, independent and open yet professional and with in-depth knowledge of the industry) with the industry in which it will operate (renewable, ecological sources of energy, projects that will benefit all population of the globe potentially). We plan to use this logo on our website, business cards and anywhere appropriate to establish our brand.

Who Is Your Audience?

Our audience would be both smaller business clients as well as institutional investors with global reach with specific target of EU and OECD countries.

Requirements

We Like These Examples

Engyco.com
AntiParticle (http://logopond.com/gallery/detail/7756)
Treehugger.com
Elephant Talk (http://logopond.com/gallery/detail/46909)
Cafemelody (http://www.pingable.org/100-amazing-and-...)

Note that above list is a relatively random selection. We encourage you to surprise us!

Other preferences for the design:
A clean, professional look without unnecessary fancy controls, function over form.
Smart and creative usage of elements of the name identity.
Universal feel that will communicate a more implicit message.
Not too colourful in terms of palette color, bright colours ideally muted.

Explicit references to clean energy in the form of green colours & leave shapes are not a requirement! We are looking for some subtle creativity.

We Absolutely Must Have

It should contain name Thriae" or "thriae.

Materials

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