Diapers & Dumbbells
What do you do?
Diapers & Dumbbells is a stroller exercise program that helps new mothers snap back into shape. The program is designed to help mothers get fit without leaving their infants and/or toddlers at home.
Our trained professionals use various techniques designed specifically for moms looking to transform their post-baby body. We utilize everyday parenting equipment such as strollers, in addition to dumbbells and resistance bands, to help tone, strengthen, and shape the body.
What is the exact name you would like in your logo?
Diapers & Dumbbells ....however, would like a design that does not incorporate the text but that can be easily added to the top and/or bottom of the logo or around. Would like "image-heavy" design
What is your industry?
fitness, health and wellness
Describe the target audience for your logo
Our target are postpartum mothers with babies 0-2 years old. She's a metropolitan mom that lives outside of NYC (Jersey City, NJ and Hoboken, NJ). She works and is looking to transform her post-baby body while spending time with the baby. She is educated on the importance of exercise and proper nutrition. She eats whole (natural) foods and shop at organic grocery stores. Interests are shopping, mommy and me activities, play groups, new moms meetup groups, fitness, being outdoors, meeting new people, overall wellness.
What 3 things would you like to communicate to your audience through your logo?
1. The logo should depict the empowerment of a mother reclaiming her body and femininity while owning her beauty and strength after the experience of pregnancy and childbirth.
2. It should also show the strong and beautiful bond between mother and baby while making exercise/fitness and essential, but not overstated element.
3. This service is unique because it is for the sophisticated metropolitan mother who has this special time in her life to give to herself while nurturing the connection she has to her baby. We are speaking to a particular audience who would be turned off by images that are cartoon like, corny or immature.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
image-only but able to easily (seamlessly) incorporate text to top and/or bottom of image.
What colors do you want to see in your logo?
turquoise(s), pink(s), purple(s), lavender(s)
What colors do you NOT want to see in your logo?
not sure what I don't want to see
What adjectives should best describe your logo?
wow factor but not trendy, sophisticated, return back femininity, strong, bonding (mom and baby),
Where will your logo be used (print, website, etc.)?
print, website, stationery, stickers, magnets, merchandise (ie. t-shirts, bottles, sweatshirts, bibs, key chains, etc)
Do you have additional info or links you want to share?
We are speaking to a particular audience who would be turned off by images that are cartoon like, corny or immature.
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