• Award$250
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  • Creatives27

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LET ME TELL YOU ABOUT US:

We are launching a new product that focuses on providing registration services for the small business. Our target market is dance studios, gymnastic studios, soccer clubs, music studios, as well as targeting small sporting events such as bike races, running races, charity walks, and triathlons. The name of hte company is the final k. The concept is that you have to push hardest that final kilometer to get across the finish, similar to that last ten yards are the hardest. The goal is to provide a very simple easy to use system for the small business with the single goal of acquiring customers. The following formula defines our mission:

Customer + Order = Revenue;

HERE IS WHAT WE NEED:

We need a logo for the product that incorporates the product name: the final k; The logo will be used on the web, in print, and in presentations. We would prefer no more than 2 colors in the logo, but also be able to easily have the logo a single color such as black or gray for easy of printing.

OUR TARGET AUDIENCE IS:

Our customers are small businesses that are not always tech or Internet savvy. They are very cost concious and are concerned about bringing in cash to their businesses. They don't always have the time to focus on customer service and tend to work with very tight budgets. However, their customers tend to be very tech and Internet savvy, expect high touch customer service and ease of interaction with strong communication from these business. This gap in service is where the final k will focus on filling. We want to be simple, easy to use, welcoming, friendly, and trusted!

WE LIKE THESE DESIGNS:

Here are links to logos we like (in no particular order):37signals.com; basecamp.com; Target; Nike; UPS;Citi (bank); Crank Brothers (crankbrothers.com); Specialized Bikes; TwinSix.com; Tour de France logo;

Colors - earth like tones, shades of brown, but not strict brown. Oranges, Greens, muted blues, and purples.

Fonts - Sans-sarif fonts;

Would like a design/font that implies motion.

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