LET ME TELL YOU ABOUT US:
Songline Media Group helps organizations with a public purpose develop and execute end-to-end web-video engagement strategies designed to spark support for their work. By coupling short, documentary profiles with the latest in web 2.0 platforms, we build valuable songlines -- direct access points to an organization's mission and values -- that inspire action and build community. Whether it's fund-raising or rallying support around a given cause, we tailor our approach to each campaign's unique challenges.
We see documentary storytelling as a way to build community, connect people to causes they care about, and promote positive action. The name "Songline" comes from the term "Songlines", which is a concept from Australian Aboriginal culture in which a motif is perpetuated through storytelling & other art forms to provide direction and steer individuals back to the community.
You can check out the types of videos we produce/distribute on our (home-baked) website @ www.songlinegroup.com. As you can see, the website needs some love.
Here's some writing about digital "Songlines" to give you a sense of what we might like to convey with the logo (From "Cyberspace Songlines: building trails to learning communities" By Hilary McLellan):
"Thus the 'Songlines' are a network of communication, cooperation, and cultural exchange among people separated by immense distances. By means of ritual singing, Australian Aborigines invoke and honor the mythic map of the Songlines, with all its meaningful landmarks, as they travel across the terrain (Chatwin, 1987; Hall, 1992). Today the concept of Songlines provides a useful metaphor for examining the Internet, which is a vast new cyber-territory that connects information, ideas, products, services, people, and virtual communities - including virtual learning communities.
As we seek to take advantage of the Internet, we need to think in terms of mapping relationships, not merely destinations. Trails - Songlines - are reference points, like the sun and the stars, that help us find ourselves and each other, that help us to understand both the new and the familiar. Trails provide a configuration to support relationships. Trails connect places. They provide us with thematic and conceptual connections. And they provide us with human connections."
HERE IS WHAT WE NEED:
We need a logo design for use on our website, stationary, and business cards.
It should communicate the sense of storytelling/awareness, community, and social action that are at the core of our service.
We like a lot of the design motifs in aboriginal art (images included). Specifically, we like the idea of interconnected nodes, dots around a node as community formation, etc.
We've also included a few sketches that we have done with a rough idea for a logo.
The images are meant to provide some inspiration and direction, but you shouldn't feel obligated to include Aboriginal motifs or work with the designs we came up with. We would love to be surprised with your own ideas.
If we like your work, we would be excited to work with you on a few upcoming projects - including a website redesign.
OUR TARGET AUDIENCE IS:
We work with any organization with a public purpose. The logo needs to be sharp, clean, and communicate credibly to orgs ranging from silicon valley startups, to academic institutions and small non-profits.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
If possible, we would like two versions of the logo: one includes the logo/graphic + "Songline", and another that includes the logo/graphic + our full name, "Songline Media Group".
We think we would prefer to have the "Media Group" in "Songline Media Group," fall below Songline in smaller print, though we're open to other ideas.
The logo/font should NOT feel overly corporate or flashy. The design should be clean but expressive.
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