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Business Info

Business Name

AirrIt, Inc.

What is the exact name you would like in your logo?

drumaroo - Pronounced as Drum - Aroo. Think kangaroo with a drum.

Target Audience

What is your industry?

Social media platform where you can share information - ranging from celebrity sightings to local events

Describe the target audience for your logo

15 30 year olds. Fun-loving, adventurous, and free-spirited.

What are the top 3 things you would like to communicate through your logo?

1) Hip, fun and modern
2) Clean The platform is no place for obscenity, spam, trolling or flame wars.

Think of a fun male Kangaroo(without a baby in the pouch) beating a drum. It should be a part of the logo. The Kangaroo is beating the drum of information, and help spread the word around. If possible, the drum could be made in the shape of an hour glass (http://en.wikipedia.org/wiki/Hourglass_d...). The drum can be either vertical or horizontal.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image combination. Better if the text and the image are separate.

The logo should be scalable. The image should stand on its own, without the text, and should work in multiple sizes down to Favicon. Should also be usable as icons for Android and iPhone applications. The image will be used extensively for branding purposes.

What colors do you want to see in your logo?

Open to ideas.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

It will be mainly used on the website, iPhone and Android Apps. May also be used in print & on T-shirts.

Do you have other info or links you want to share?

Some of the logos & characters/mascots that I like:-
1) http://www.godaddy.com/
2) http://www.hipmunk.com/
3) http://www.reddit.com/
4) http://www.squidoo.com/
5) Android Logo



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