Food & Beverage
About Your Company
We are going to mass market with our delicious, organic, all natural, preservative free sauce which has a broad variety of applications including with: all meats, cheeses, curries, hot & cold sandwiches and especially delightful with burgers, etc....
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Donny Boy's Phat Sauce
Top 3 Things
Eye-catching. Different. Interesting.
Since this logo is primarily for a sauce label to be sold in huge supermarkets, the most important thing about the design is for it to STAND OUT from all the noise clutter. This means using BIG, simple designs and bright colours with anything that is very eye catching and stands out. As well, we like the idea of using the feel of 1960s and 1970s hippie kind of designs and possibly my afro. To this end, I’ve attached a number of files. One file is the brand for a granola which is almost exactly what we are going for. While we cannot rip off this label, it provides an excellent guideline. If I were to improve one thing about this label is that it may not be simple enough to be easily noticed.
Still it is very much the type of thing we are looking for. The other attached images are some used to promote my Afro-based charity. WE are interested in designs that use my afro, but are not 100% committed to using it.