LET ME TELL YOU ABOUT US:
OurParents is a web site that assists adult children to make informed care decisions. The final product will provide a clean and focused interface that will cater to a target age range of 40 - 80 years old.
HERE IS WHAT WE NEED:
We need a logo that conveys warmth, caring, and support. Colors need to be somewhat muted and subdued, but that is not a specific requirement - just a general design thought. We are looking for something that conveys family love and relationships around the aging parents. We prefer a simple concise logo that is comprehensible at both large and small scales of size. The logo will be used for the web site and for corporate print documents. If there is a need to focus on one, due to the design, the focus should be on the web.
OUR TARGET AUDIENCE IS:
Target market is between 40 - 80 years of age looking at the site either for care options for themselves or for their parents. Out of the wide market spread, the 40-60 will be the main focus. Gender and ethnic demographics are non-influential to the focus of the site.
WE LIKE THESE DESIGNS:
see attached document for (roughly) sketched out ideas.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The name is "OurParents" with no space between the Our and Parents, please handle this properly.
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