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This Logo design is for my start up online retail business. I will start my website by mainly selling my own designed baby carriers slings for infants and children up to 30 pounds to my target audience of young hip fashionable mom's. Wearing a baby in a sling is one of the best ways to bond with and nurture your little one and is one of the best things you can do for him/her. Aside from that, I also want to sell infant clothing (i.e. onesies, bottoms, bibs) as well as t-shirts for children up to 5 years old. And eventually, down the road as my business grows, I would like to expand and sell other items geared towards the young hip mom such as diaper bags, perhaps maternity clothes and other items such as jewelry. My vision is to create a long lasting recognizable brand that I can expand into an empire that sells a variety of products to the young hip mother/woman. About me, the designer: I am 29 years old female living in Manhattan. I wouldnt want to be anywhere else; the life in New York is full of fun interesting experiences with beautiful people and beautiful places to see. I am hoping to create this line of baby carriers and clothing that has a modern contemporary fresh hip classic feel. Some Baby carriers I have seen on the market have ugly bright patterns and fabric and look outdated and matronly looking. I am modernizing this look with nicer fabric and better colors. I want to make mommies everywhere feel cool, hip, and yet classy by wearing my sling carrier. Some well known celebrities that I have seen use sling baby carriers and who would be my target audience and/or demographic are folks such as: Gwen Stefani, Angelina Jolie, Sarah Jessica Parker, and Kerri Russell these are the young, hip and cool type mothers I want to target. Some designers/brands that I really like and feel their clothing and products portray the Lifestyle I want to portray is (modern, young, classy, fresh) is: Theory, Alice and Olivia, Club Monaco. They offer fashionable pieces but in a modernized, contemporary feel and still remain classy at the same time and most of their customer are young, hip modern women.

I also want to incorporate a heart into my logo somehow. (FYI: I dont like the color red) The heart represents happiness and confidence because a mother wants to be the best mom she can be and while feeling great and looking good because she is using a sling that has a modern fresh look to it. The heart also represents how a mother feels and loves her baby and wants only what is best for them. They also want to have their child in a fashionable sling or clothing that is cool looking, hip, modern yet classy. (I could see Katie Holmes with Suri or Gwen Stefani or Angelina Jolie wearing my sling for their kids) I want my logo Adriana to feel pretty hip" ,"fresh/modern looking. No logo that has too many colors in it or has a "Kiddie" look to it - The website is to attract the young, cool, hip mom. I want the logo to feel personal yet pretty, hip, Current and modern at the same time. Please dont make the logo too busy or boring/bland please try to be original and create something awesome and unique! I am very open to really anything and don't want to set many limits - please do what your creative mind thinks of!
Who is your audience?
My Audience are mommies who are young, hip, vibrant, perhaps some first time Mothers who love thier child and want to nurture them the best possible way. Mommies who want what is best for their child yet want to remain hip and fashionable when using my sling carrier. These women are smart, fun and modern woman (Think Sarah Jessica parker, Angelina Jolie, Gwen Stefani)

What are the top 3 things you would like to communicate through your logo?

Top 3 things i want my logo to communicate is:
1. Hip, Fresh and Modern looking logo and company 2. This website sells classic yet hip looking baby carriers and clothing (no logo that is colorful or "kiddie" looking)
3. Pretty and Unique looking logo that says "we are a company that sells unique and modern and hip looking baby carriers/clothing for loving and caring mothers who love thier child and want only the best for them.

What logo styles do you like (image + text, image only, text only, etc.)

I like how the texts of these brands/designers look on thier logos: Nicole Miller, Millyny.com, Rachel Pally & Ali Ro. I also like Other fonts such as Jeffrey monteiro, Isaac Mizrahi, Armani, Catherine Malandrino, Yves Saint Laurent. But I will let you, the creator, use your creativity and skills and talent to find what you think looks best on my logo. I am completely open to you and encourage you to use your creativity and create something wonderful!



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