Logo Design For Online Payday Advances

LET ME TELL YOU ABOUT US:

Hello! We are "Paidcash.com", a Canadian startup focused on shaking up the online world of payday loans. We are friendly, consumer focused and play by the rules. We can't tell you just yet how we plan on being different but we can tell you that we are a bunch of former lenders that want to lower costs in a traditionally high cost industry, be upfront with our customers, and build lasting relationships with our users.

Be creative! Be cool! And have fun!

HERE IS WHAT WE NEED:

We need: A logo, a favicon, and an app icon. All three should be derivatives of the logo. Either a piece of the logo or otherwise.

We are looking for a simple, clean logo that says: friendly, "hello", comfortable, and quick. So font is important and therefore a standard font will likely not work for us. We like the skype, twitter, new pepsi (circle part) logos but don't want you to copy them!

It would be nice if the favicon and app icon would include a part of the logo.

We also need your comments and questions! We will answer them promptly and will provide group updates when appropriate.

OUR TARGET AUDIENCE IS:

Our audience is 18 years and older employed, Canadians that have access to the internet or mobile web. Canadians that have short term cash flow needs.

Our future plans include expanding into selected US states that regulate the industry. So please, no beavers or other Canadian references on our logo ;)

WE LIKE THESE EXAMPLES:

Lets start with what we don't like: We don't like a boring bank logo, a "financial services" logo, or a plain font logo.

Colour: No colour requirements! We are more favouable towards warm colours though.

Number of colours: Try to keep it to under 3.

We don't like the vibe, feel and logo of: http://www.paydaybank.ca/faq.aspx

We do like the feel and vibe of (but not the logo): https://www.redleafloans.ca/default.aspx

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We must have "PAIDCASH" in uppercase, lowercase or both upper and lowercase letters in full in the logo. The icon and favicon should not have any letters in them. We must NOT have ".com" in our logo.

Logos, icons must look good on a tiny Blackberry screen.