LET ME TELL YOU ABOUT US:
Were starting up an online alcohol retail website (think pizza delivery but alcohol instead). We operate in Singapore and the name of our website is mabukmonkey.com
The word Mabuk is Singaporean slang. Mabuk is the perfect level of tipsy so that youre having a fantastic time but you havent/dont cross the line into the state of complete drunkenness.
Our business proposition: Reasonably priced alcohol delivered straight to your door within 1 hour
HERE IS WHAT WE NEED:
We need a logo that is fun, vibrant and a little bit cheeky. It should give our customers a little teaser of the fun, laughter and good times that they are going to have once our product reaches them.
Our strategic positioning is cheap and cheerful and it is essential that our logo reflect this.
The logo should have an image of a tipsy monkey (perhaps in a dancing pose).
We like energetic and vivid Mediterranean colors; pastels are fine as well. Within each logo design, could you kindly include a gray scale version and a few possible color combinations.
The logo will primarily be used for our website but it will also be on business cards, stationery, promotional material and t-shirts.
OUR TARGET AUDIENCE IS:
18-35 yrs old, both male and female
Young, urban, professionals
Possible scenarios include: house parties, birthday parties, barbeques, boys night in (watching sports, poker night), girls night in (sex in the city marathon session) etc
WE LIKE THESE DESIGNS:
We are giving you a blank canvas to unleash your creativity; in return we promise to provide regular feedback to mould the designs that we like into one that we absolutely love
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Absolutely must have:
An image of a tipsy (and playful) monkey
Our website name
A font that is fun and lively but at the same time clearly legible
Absolutely don't want to see:
A monkey that is drunk / smashed / hammered / sloshed / wasted / etc
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