Logo Design For New Sports/lifestyle Store

LET ME TELL YOU ABOUT US:

'urbanAthletics' is a new concept for a sports lifestyle store. It will be located in a high-class retail development catering to A & upper B socio-economic class. It will carry 70% apparel and 30% accessories and gear. Its main product line are sports-inspired sneakers/trainers as well as other sports footwear and apparel for basketball, running, etc.

HERE IS WHAT WE NEED:

We need a logo design that can be nicely executed as a lighted signage.

OUR TARGET AUDIENCE IS:

urbanAthletics caters to a consumer that typically resides in an urban area and embraces edgy fashion styles. It is targeted at those who are into sports and wear sports-inspired fashions. The target customers are both males and female, under the age of 26, who are inspired by athleticism but defined by street culture.

It is targeted at both fashion and sports consumers. It will carry 70% shoes and sportswear and 30% sports equipment (tennis, badminton, outdoor, boxing, etc)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We need a logo/icon to represent the brand in addition to the text of urbanAthletics. We'd also prefer a custom typeface. We are leaning towards the colors black and magenta, but are open to other color combinations