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LET ME TELL YOU ABOUT US:
We are developing a range of athletic performance mouth guard products that will change this segment of the sporting goods industry. The people using this product will be athletes between the ages of 6-25 years, male and female, who are competing in football, ice hockey, rugby, field hockey, basketball, baseball, lacrosse, and softball. Moms will be the ones buying the product for their 6-12 year old children while kids 13+ will typically be the ones making the buying decision. They want a product that will perform (i.e. is comfortable to wear, provides protection) but will choose our product because it enhances the experience of wearing a mouth guard through some of our technology applications. Moms struggle to get their kids to actually use and wear a typical mouth guard, but with our product they'll be asking them to take the product out of their mouths.
HERE IS WHAT WE NEED:
We need a sleek, simple, fun, sporty logo that athletes connect with. The logo must be scalable... it needs to work on an actual mouthguard for branding and may appear on billboards and store fronts. It will need to work in 4-color formats, 2 color formats, and black/white. It will be used on the actual product, packaging, store merchandising, apparel, advertising, and other promotional material.
OUR TARGET AUDIENCE IS:
Some of our competitors are all about the "warrior athlete", the win at all costs mentality. We are about improving and enhancing the athletic experience for the athlete. Our product not only provides the basic functions of performance and safety, but actually makes the whole experience of wearing a mouth guard and competing much better. Just like athletes have their favorite flavor of Gatorade, athletes will choose a MoGo mouth guard because it improves their playing experience.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The logo must include the brand name "MoGo".
We would also like to see designs that use the word "MoGo Sport"
Open to using a symbol or just the words/name. Symbol must have some sort of story or meaning
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