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Business Info

Business Name

AprsClick

What is the exact name you would like in your logo?

AprsClick (One word with a capital "A" and "C", and the French "" has a downward-sloping accent mark.)

Target Audience

What is your industry?

Search Engine Marketing/Online Advertising

Describe the target audience for your logo

Small to medium businesses who need search engine marketing expertise or other online advertising services. We specialize in driving a profitable return on investment for ecommerce sites as well as for service-related businesses.

Our current clients range from small, well-funded startups to ecommerce sites making a few million dollars a year in revenue.

What are the top 3 things you would like to communicate through your logo?

We are innovative, strategic, and results driven.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We would like a logo that will stand the test of time and still look great (with minor tweaks over the years). A colleague summed it up best by saying, "We need a Google logo" (However, please DO NOT copy the Google logo!). We just want it to look good wherever we put it and have it last.

Also, since we need to be taken seriously, we would prefer to avoid cartoonish logos or fonts that look like Comic Sans. Regarding fonts, the easier it is on the eyes the better. We would prefer something that you could just glance at and know what is written.

A text only logo would be fine if you could make it distinguishable from all other companies. Our only concern with using a generic font would be that it might appear cheap or commonplace if many other companies are using it. However, don't let that stop you if you think it looks good. In our minds, we believe that we'd like to see a text and image logo, but we can't really think of what the image would be. So, either way is fine.

Here are some links to logos and fonts that we do like and why:

1) Apple logo - http://en.wikipedia.org/wiki/File:Apple-... (this is crisp and clean looking, while the reflection line makes us think things are changing, moving, or happening and we're about to see something remarkable).

Apple font -

http://www.apple.com/macpro/ or
http://www.apple.com/iphone/ or
http://www.apple.com/ipad/

But not

The MacBook Air font (below) which is too razor thin for our taste. http://www.apple.com/macbookair/

The Apple fonts that we like are all technically images on the site (as opposed to text), which is probably because we're not supposed to use those exact ones, which is fine. While we are a fan of Apple's style, we wouldn't want anyone (especially Apple) to think we copied them.

2) Google logo and font - http://en.wikipedia.org/wiki/File:Google...
* Please do not use this exact font as our business relies on being on Google's good side.

Here are three additional ones that we like because of either the image they portray or just the simplicity/creativity involved.

American Express: http://en.wikipedia.org/wiki/File:Americ...
BMW: http://upload.wikimedia.org/wikipedia/en...
Mercedes-Benz: http://en.wikipedia.org/wiki/File:Merced...

The BMW and Mercedes-Benz logos have a sense of balance that is nice (fourths and thirds, respectively). The sense of balance seems pleasing to the eye. This might be worth noting if you create an image for the logo (vs. text only).

We also threw these in just to add a few extras but we aren't really for or against their inspiration when making our logo.

IBM: http://en.wikipedia.org/wiki/File:IBM_lo...
Starbucks: http://en.wikipedia.org/wiki/File:Starbu...
(We don't really care for the mermaid, however, it just looks like a clean, well-made logo).
Yahoo!: http://en.wikipedia.org/wiki/File:Yahoo_...
(This is about as cartoonish as we would want to get and considering everything that is going on with Yahoo! and Bing, we'd rather the font not look like this. We just added it to show another example of a logo that was also a font, like Google.)

*** At the end of the day, our two favorite logos are from Google and Apple. They are clean and simple, yet they stand out and look great. That's what we would like.***

What colors do you want to see in your logo?

We love all shades of blue, most greens (not diaper green), white, and black. We'll be using the logo on white backgrounds mainly, so we may need two versions if you use white in the logo (one for white backgrounds and one for other backgrounds). Silver and red mixed in might look great if you could make it work.

Just as a side note, we think the shape or overall design is most important and that whether you use one color or half a dozen, if you make it work, that's great. We don't want to restrict your creativity, but blue, green, silver, white, black, and red are just what come to mind.

What colors do you NOT want to see in your logo?

Brown, diaper green, mustard, gold, pink, purple (Unless you just think it looks fabulous, which would be fine. It's just that it reminds us of Yahoo! and we'd prefer to appear search engine neutral).

Where will your logo be used (print, website, etc.)?

For the purposes of this project, our logo will be used on our website, on invoices we send to clients, on business cards, in the signature of emails, and in email newsletters.

Later on, we'd use it on stationary, envelopes, memo pads, pens, on holiday/birthday/sympathy cards (etc.), and perhaps eventually on iPhone or Android apps (though we may stay web based for another year or two. Besides, I know the logo wouldn't fit on the icon on small screens, so don't worry about that.). If we pick your logo, we'll do our best to come back to you for creating those and other related work. We have other projects in the works that we'll do and brand differently. So, this may end up generating future work.

Do you have other info or links you want to share?

We would like to explain our name and what it signifies. The "Aprs" in AprsClick, is French for "after". So, the name literally means "AfterClick". We named our company that to set ourselves apart from the competition.

Our experience has shown us that there are many agencies and freelance consultants who talk about driving traffic to their clients' websites (after people click on their paid ads). While traffic can be good, we don't focus on spending the client's money. We focus on saving it. We focus on what happens AFTER the click and we focus on how we can help the client increase sales per dollar spent.

In a way, you could say that we're still working for the client, even after the money is spent. It's more than a different point of view. It's about making use of data to provide a better roadmap for customers to find what they're looking for on our clients' websites, lowering the total cost of advertising for our clients, and ultimately, lowering the total cost of products for consumers as our clients can afford lower prices through cost savings from smarter advertising. For many of our competitors, this is an afterthought. For us, it's AprsClick.

We hope that better explains how we think about things.

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