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Business Info

Business Name

Outsiders Golf Apparel

What is the exact name you would like in your logo?

Outsiders

Target Audience

What is your industry?

Golf Apparel

Describe the target audience for your logo

Outsiders Golf Shirts is targeted towards golfers who want to take a hipper, more relaxed, look to the course. Young people will find the garments more like what you'd expect from surf or snowboard brands versus old-school, traditional golf brands. Outsiders targets players who don't want to wear what everyone else does, but instead are looking for something more edgy with all the latest technical features that translate to superior garment performance. Outsiders has the "cool" factor and are the first golf shirts specifically designed to be worn un-tucked, which matches today's more relaxed lifestyles.

What are the top 3 things you would like to communicate through your logo?

1. Hip, cool, edgy
2. Technical, superior performance
3. Relaxed; to match today's lifestyle trend

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Outsiders' logo should appeal to a younger audience, more like a surf or snowboard brand versus a golf brand. Logo should contain an image, ideally integrated into the actual name so that the name becomes the logo.

What colors do you want to see in your logo?

Open to ideas on what colors best communicate the hip, surfer feel we are after. Ideally, the logo/image should be designed as to allow it to be reproduced in a variety of colors.

What colors do you NOT want to see in your logo?

No strong resistance to any specific colors.

Where will your logo be used (print, website, etc.)?

Logo will appear on the actual garment (golf shirt), but not where you would traditionally expect to see a brand logo (i.e. breast or shirt sleeve) and then in every additional communication point for the company.

Do you have other info or links you want to share?

Look to the surf, snowboard, ski or extreme sport industry for inspiration. The brand needs to communicate "Reinventing Golf Apparel" versus just another iteration of what has already been done. What makes Outsiders unique is these are the first golf shirts actually designed to be worn un-tucked to match today's trend of a more relaxed lifestyle. The shirts incorporate all the latest design and technology which make for superior performance and an overall "cool" look.

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