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We are in need of a logo for a new brand we will be launching. WAKE (all caps) focuses on helping leaders move from land (established patterns) to open sea (exploring new territory).

Water is a major theme, and we have talked about having a wave incorporated into the logo. The logo should incorporate greens & blues - but not stark/rich versions (no specific colors have been picked).

Other imagery we have considered would express the land-to-sea transition with colors moving from green (land) to sand/earth tones (reeds) to blue (sea)

We are looking for clean designs - leaning toward less complicated. We don't have any font requirements, though WAKE should be expressed in all caps.

Logo should incorporate an icon that could stand alone for brand awareness. Color & B/W versions should be included. Logo will be used primarily in print & web designs, as well as product packaging.



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