LET ME TELL YOU ABOUT US:
Prodigy Biosystems is a small biotech company that is creating a "smart" petri dish instrument for biology researchers. Our product is used to grow human and animal cells and tissues in a pristine environment that is constantly monitored. The instrument is small, user-friendly, and innovative in a market filled with large, overpriced, difficult-to-use devices.
We chose the name Prodigy Biosystems for several reasons. We wanted to portray two themes in our name, one being intelligence because our device is more "intelligent" than traditional methods; two we wanted to reflect the value of the tissue or cells to their researchers. To them, the cells are their "babies" requiring a lot of care and effort.
HERE IS WHAT WE NEED:
We need a great logo. The logo will be on our corporate documentation, business cards, website, instrument, marketing material, etc.
OUR TARGET AUDIENCE IS:
Our target audience is research scientists doing work with human and animal cells and tissues. They are highly educated and value their research and results. We want to strike a balance with our logo that reflects our company as innovative, new, and user friendly, but also respected, accurate, and scientific.
WE LIKE THESE DESIGNS:
We have posted some links to a few logos we like from the logofromdreams awards website.
(we like the independence of the graphic from the text, it can be used with or without it depending on the application)
(we like the play on the lightbulb, but think the lightbulb is overused. The colors are unique and brilliant)
(The dark background is a good touch and really makes the graphic pop. However, the graphic should also be able to be used on a light or white background as well)
(The monochromatic graphic is nice, and the simple outline is versatile)
(The graphic reflects the text with the shark fin, and it's simple and versatile)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
In our design we would like to see:
Our mantra: "Growing smarter"
A graphic that can be recognized and used independently of the logo text
Brilliant, smart color scheme with Pantone colors that can be used with corporate docs
Clean, crisp image
A graphic relating to bio research
Layout that is in a useable aspect ratio, nothing too tall or too long
We do not want to see:
Any double helixes (DNA)
Random graphic that doesn't relate to the company or market
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