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Creative Brief

Who are you?

We are a manufacturer of acrylic bathliners, showerliners, wall surrounds, and related products for the remodeling industry. Our bathliner and wall systems are custom-molded to fit right over the existing bathtub, shower base, or wall surround. For purposes of branding, our name is BATH PLANET.

What do you need?

We are seeking a logo and tagline for our brand (though the logo is the current priority). The branded name is Bath Planet.

Who Is Your Audience?

We are seeking new relationships and strengthen some old ones by creating a new brand. Our target audience is homeowners seeking a quality bathroom remodelling experience they can count on. Our strategic direction and core communications should focus on:
1. Establishing a consumer brand that can be trusted.
2. Focusing on customer service and satisfaction as a way to gain trust and differentiate the product offering.
Supporting communication ideas include:
exceptional service meeting and exceeding expectations highly rated service (4/5 star) talk the talk, walk the walk rave reviews for product and service best in industry service and satisfaction ratings outside the box innovative

Requirements

We Like These Examples

We are open-minded and would like you to be creative.

We Absolutely Must Have

Logo must work in both color and black & white, on letterhead, marketing collateral and apparel.

Materials

Contract
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