• Award$400
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  • Creatives31

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Creative Brief

Who are you?

Birthright Israel NEXT inspires all Taglit-Birthright Israel trip participants and their peers to expand their connections to the land and people of Israel, to deepen their personal commitments to Jewish life, and to find or form a community where Jewish responsibility, learning, and celebration thrive. To learn more visit: www.birthrightisrael.com/next

What do you need?

We are looking for the logo for our Break-The-Fast initiative which will kick off on Yom Kippur (the Jewish fast day) this September. The project is a call to be thankful for the food we have while taking responsibility to feed those who are hungry every day (i.e. always fasting). People around the country will be hosting home-hospitality meals for their family and peers and using them as a mechanism to collect foods to be donated to food banks and pantries.

Who Is Your Audience?

young Jewish adults, 22-35 years old across the wide spectrum of observance levels. The image should appeal to the pride that many of this generation take in the causes they stand for. It should not contain super religious iconography.

Requirements

We Like These Examples

NEXT Shabbat(upper right corner) - http://www.birthrightisraelnext.com/shab...

Harvest to Harvest - http://www.birthrightisrael.com/site/Pag...

We Absolutely Must Have

the name of the project written and punctuated like this: Break-The-Fast

Materials

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