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Creative Brief

Who are you?

We are Mili Mittal and Katie Swinerton, cofounders of MyChef. The MyChef team is wholly dedicated to its vision of becoming the most trusted source of cooking information for the next generation of American home cooks. By centralizing and organizing all the activities and resources required for home cooking, we will empower the home cook in all of us. We are a technology platform that makes the cooking and planning process easy, intuitive and fun for people who are busy and on-the-go. (www.mychefonline.com is our website, but it is currently password secured - sorry!)

What do you need?

We need a logo for our start-up! It should convey a sense of FUN, incorporate something having to do with cooking or food, and be clean and simple. Our logo will be on our website, our technology platform, iPhone and iPad apps, Twitter, Facebook fanpage, any communications, future stationary, etc.

Who Is Your Audience?

We are targeting urban young professionals as well as busy, on-the-go parents who feel they don't have time to cook balanced, delicious meals. These people are looking for simplicity in their lives and daily decisions, and they care a lot about health and wellness. Our core audience are females between 22-40 years of age.

Requirements

We Like These Examples

see attached mychef image - we really like it but we can't use it because the picture is clipart
mint.com logo - simplicity, style, font.
See link: http://www.fuelyourcreativity.com/50-kic...
Of these, we really like: zipliner (colors, clean lines); eden (simple, bold); glowe (creativity/design, colors); tmiint - clean, font, colors; bistro 1689 - sharpness, colors;

We Absolutely Must Have

It should include our name, "myChef" (open on capitalization) and our tag line "delicious. doable."

We are open on the color scheme and font (but want something clean) very open and eager to see what people have to offer! We might end up using a lot of black and gray in our interface (not sure yet), so would be nice to have something that complements those shades.

Nothing garrish - just clean, simple, fun, modern and memorable. We dont like script or anything very traditional looking.

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