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LET ME TELL YOU ABOUT US:

We are launching a new mens lifestyle website called ModernMan.com. The brand essence of Modern Man is The Playbook of Lifes Games. We understand that todays men are feeling pressure to step up their game. No longer is it enough to just be good at what he does, now he has to excel, prep for whats next to come and look the part. In order to conquer these he needs a playbook that can show him the best strategies and tactics to excel in life winning with women, in the office and on the field. A playbook to become The Modern Man.

Our innovative and informative new mens destination is a one-stop shop for guys who want to be in the know about style, grooming, and health, but dont feel entirely comfortable with the current resources available to them. Written in terms real guys can relate to, the site delivers expert advice, smart tips, and enlightening commentary on everything from the basic man maintenance to advanced mengineering in a fun tone.

Tagline: Lifes a game. Play to win.

HERE IS WHAT WE NEED:

A logo that establishes Modern Man as the destination that men visit when they want to get a competitive edge in life.

The Logo must communicate:

- Playbook for life provides men the strategies and tactics he needs to win

- We are a friend who is on their side

- We will give him a competitive advantage in life

The Logo must make our users feel:

- The advice is provides to them by a guy who knows their inner dude and is relatable

- That by reading Modern Man he will be in the know about various topics

- He will have a competitive edge

OUR TARGET AUDIENCE IS:

Males 18-39 who want a competitive advantage with women, at work, and

on the field. Constantly pushing the limits of what he is able to achieve, he knows his aptitude will only get him so far. He recognizes that how he looks and how he carries himself is the next bar he must raise to give him that competitive edge.

But he feels like the resources currently available to take it to the next level just dont speak to him

He cares about his health but doesnt read Mens Health because its meant for fitness fanatics.

He wants to dress well but doesnt read GQ because its too metrosexual or gay.

He likes seeing beautiful women doesnt read Maxim because its too pornographic.

He wants to be in the know about the finer things in life but doesnt read Esquire because its too high brow.

WE LIKE THESE EXAMPLES:

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WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The single most important point to communicate is:

ModernMan.com provides the playbook for life giving men who read it a competitive advantage.

Executional Considerations. This logo will need to:

- Be easily transferable for other uses, meaning it must translate to advertising, business cards, etc.

- Be easily remembered, meaning it cannot be too complex, busy or intricate;

- Bring to life the strategic communication elements

- Be powerful

- Be original -- Don't forget our keys: We are giving men the playbook for life from the perspective of a guy who can share the real deal and knows your inner dude.

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