About Your Company
We organise classic and vintage car rallies. These are often 4+ weeks long and we organise events all over the world including South America, Europe, China, and beyond. To give an example, one of the events we are running this year is a 3 week rally around Italy, and later in the year we are running a 10 week 21,000km rally from London to Sydney. Last year we can an incredibly tough event across Tajikistan and Kyrgyzstan.
These are luxury events, clients stay in only the very best hotels, and expect a high level of service from us. The clientele are wealthy classic car owners, almost all 60+ years old, retired business leaders and entrepreneurs. Part of the entry requirements for participating in one of our events is that your car entered must be manufactured before 1980. We have had entered everything from 1930's Bentleys to 1970's Mustangs.
We have been running these events for 21 years and have just undergone a renaming, hence the need for a new logo. The logo must reflect the premium nature of the events that we organise, must be simple and clean and distinctive.
The name of the new organisation is: Rally Yonder
We have selected the word "Rally" because these are the sorts of events we organise. We have selected the word "Yonder" because it aludes to a far away place, somewhere in the distance, somewhere almost mystical, and this ties in with the adventurous destinations that we run events in.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Credible, Capable, Dynamic
There is a special way to write driving instructions for car rallies. These are written as turn by turn instructions, where each junction / turning etc is drawn as a simplified diagram. This style of writing directional instructions for rallies is called "tulips". I have attached below an example page of tulips from one of our route books. Each tulip has a "ball" at the bottom which denotes the direciton you have come from, and an arrowhead indicating the direction you need to go it. It would perhaps be good to incorporate this idea of a tulip into the logo. If any clarification is needed on tulips please ask.