Cleaning & Maintenance
About Your Company
We are a residential property maintenance company called Homage. We sell full-service luxury home maintenance on a subscription basis. We cover all areas of your home, inside and out – maintenance, yard care, cleaning, repairs, light renovation. But our brand is based on a belief, the service is secondary. What we sell is the belief and romance of everything in its place. We are selling all the freedom, control, order, and peace of mind, that the exceptional, success-driven achiever mythos holds. We have designed our yearly packages to be the simplest, most comprehensive home care program we could imagine. We embody the belief that your inner world is reflected by your outer world, and that your home should be treated with the same high standards and attention to detail that you give your career, your family, and everything else you care deeply about. We take care of all the details so you can get back to doing what you do best, what you are passionate about. We take away all the stress and time of home/yard maintenance so you can live your own story. Our primary audience are the wealthy weekenders. Professional career people who want to be able to come home from work and have it all taken care of – so they can relax and live life as they see fit, without being bogged down with chores and to-do lists and mini-construction projects. This also includes those who may not have professional careers but live in adjacent neighborhoods where such a service might be an alluring dream. Those same junior lawyers, creatives, and middle managers resonate very strongly with the achiever’s belief of autonomy and personal success. Secondary audience is the aging in place demographic. Those who may not be capable of fully caring for their beloved home but are not ready to downsize – we take care of it for them so they can have many more years in their homes.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Modernity, simplicity, optimism,
we don't want this to look like a typical trades company. We want a lifestyle branding, like airBNB, YETI, or WelleCo - these don't focus on the company/service, they say to the consumer - we see who you really are.
This article embodies everything we are looking for:
I'm not stuck on the colors I've selected, but I think they represent the feeling, so use them as a guideline rather than a rule.
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