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Business Info

Business Name

"lzak, Zapir i Wsplnicy", the first two are the surnames of co-founders, the word "wsplnicy" means Partners. This is short version of our company the longer one is "lzak, Zapir i Wsplnicy Kancelaria Adwokatw i Radcw Prawnych Spka Komandytowa".
We also have the abbrevation that is used for years, it is called "SZiP" (lzak, Zapir and Partners). This one could also be used in the logo.

What is the exact name you would like in your logo?

lzak, Zapir i Wsplnicy or SZiP (abbreviation) - there might be both also

Target Audience

What is your industry?

Law industry

Describe the target audience for your logo

The target audience are domestic clients (from Poland), which are from various industries. In Poland there are rigorious rules according to marketing and PR. Advertising in media is prohibited and still it is a proffesion where a certain level of dignity and seriousness is required.

What are the top 3 things you would like to communicate through your logo?

3 values that are basics for our company are safety, passion and profesionalism. Thefefore the colors and the overall desing should express those values according to industry we are in. We would like also to express that we have some traditions (resulting from history of our Lawyer's Office) however we aim to be modern and open also.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We would like to have image and short name of our company in the logo. From Polish and other Lawyer Offices we can name such companies as:
http://www.eversheds.pl/
http://www.salans.com/
http://sws.com.pl/
http://www.mbwnet.pl/
http://www.nosowski.pl/
http://www.allenovery.com
http://www.gtlaw.com/
http://www.wilmerhale.com/
http://www.ssd.com/
However do not suggest much based on that list, these are just examples of work we believe is quite original in some cases or just look decent and professional. We would like to have something different, something that will distinguish us from these similar styles.

What colors do you want to see in your logo?

Especially dark blue and silver, also claret, black or different blue tinges. However other colors that express modernity and on the other seriousness that derives from specifity of the law industry in Poland are welcomed too.

What colors do you NOT want to see in your logo?

We do not want colors that are too shiny and rather in category for advertising agencies.

Where will your logo be used (print, website, etc.)?

Our logo will be used on website, in printed version on corporate documents, visit cards, rollups, in front of the headquaters and others. The colors of logo should be compatible with different background colors (at least two - bright and dark one.

Do you have other info or links you want to share?

In materials we attached, there are other logos that were used in the past years. What we seek is something significantly different from this form that was used in various configurations.
We are looking for something new, it shouldn't be similar to logos of other laywer offices (we got such offers from some graphics companies and we're not interested in such work). It could be also a desing that will be created as a result of a current logo modifications (a new perspective/outlook).
In general we want to choose from 3 options:
1)a logo with "SZiP" letters designed in specific style,
2)some graphics objects and a sign "lzak Zapir i Wsplnicy" or
3)other variations you would come up with (be very creative)

Please feel free to ask lots of additional questions to meet our expectations.

Materials

Contract
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