Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
Our company manufactures street sweepers and garbage trucks. The Gladiator is one of our street sweeper models. This product is taking off very quickly and we need a new professional logo to reflect its success.
HERE IS WHAT WE NEED:
We need a new logo that reflects the strength and success of our Gladiator product line. We need an "icon" to represent the truck, as well as a separate unique type font for the Gladiator name. Our company's color schemes are red and blue. We would like to incorporate those colors where possible, but feel free to use neutrals
OUR TARGET AUDIENCE IS:
Our audience is in the construction equipment industry and city public works departments. The icon and type font will be seen on our website, brochures, and will be placed as a decal on every new truck made. These trucks are highly visible on streets, and so their operators/owners take a lot of pride in the logo design and truck appearance.
WE LIKE THESE EXAMPLES:
I attached a photo of our truck so you can see the product you will be providing a brand image for. Please visit our website www.wayneusa.com to see our color scheme and more of our products. This is our updated site, while www.waynesweepers.com will be receiving a brand new website this year. Your logo design will be incorporated prominently on the new website, which will look more professional and clean like the wayneusa.com site.
On the waynesweepers.com site, please look at the Centurion product. This product has an "icon" and type font for the "Centurion" name. This is what I am referencing. Come up with your own unique icon for the Gladiator, and it doesn't necessarily need to have the same feel as the Centurion's icon.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Original, unique designs.
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