LET ME TELL YOU ABOUT US:

Interior Flair is an online furniture shop based in the UK. We stock a wide range of decorative and chic style furniture and accessories. Our products are priced to attract the middle/ high end consumer.

The website we own is www.interiorflair.co.uk.

HERE IS WHAT WE NEED:

We require an attractive logo to which is to be used mainly for online distribution as well as easy to identify. It will be used on the up and coming website as well as on newsletters, email signatures and business stationery. The business cards/ stationery will possibly be grey with white writing. This needs to be taken into account when designing. The website will be white background with Grey logo.

Interior Flair will also be participating in regional design shows occupying a pop up shop at various events.

The logo will be used to promote brand awareness.

The logo needs to reflect chic, stylish and classy.

Needs to look attractive and smart as attractive business cards are very important as they will reflect the quality of the business.

OUR TARGET AUDIENCE IS:

The quality of the products will attract middle/ high end customers and the logo needs to reflect quality and wealth. The main consumer will be the domestic customer who will mainly be residential in the UK.

We are also looking at supplying to Interior Designers and property developers.

WE LIKE THESE EXAMPLES:

Look at:

www.brookpacelascelles.com - We like the font used on the words 'roger lascelles' on the opening page.

www.oneworldtrading.net - We like the colours used, although the logo may need to be grey as the background to the site is white, needs to look fresh and crisp/ clean.

Look at www.coachhouse.com to discover an idea of the products which will be available on the website.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Something attractive and most of all reflecting quality. The logo must not be too fussy as the furntiure is the main attraction to customers.