• Award$250
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  • Creatives30

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Creative Brief

Who are you?

Inkjet Company is a wholesaler of printer ink cartridges. They are looking to build a direct to consumer site. Their consumer business has not settled on a name, though it is going to either be one of the two domain names that they own:

www.inkjetgorilla.com or www.tonergorilla.com

Eitherway, this shouldn't really affect the design direction. Their business aims to market to consumers quality, low-cost alternatives to OEM cartridges which will also be environmentally-friendly.

What do you need?

We'd like a logo design, and it can be all kinds of ideas. The company would like to convey the image that they are the 600 lb gorilla in the industry, so one idea for a theme might be one of a 600 lb gorilla (although you're encouraged to go beyond this theme too). They aren't too excited about seeing an image of an inkjet or toner on the logo though. Just something fun, yet professional and clean at the same time.

Who Is Your Audience?

18+ nationwide

Requirements

We Absolutely Must Have

Name of the company should be in the logo (either Inkjet Gorilla or Toner Gorilla)

Materials

Contract
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