Animal & Pet
About Your Company
Reward-Based (positive reinforcement) Dog Trainer with special expertise in working with dogs with severe behavioral issues (fear, anxiety, aggression). I offer expert dog behavior and training consultations that are based on proven science, using techniques that are positive, humane, and compassionate.
* Provide clients with “insight” about dogs & modern dog training, including:
** How to use principles of animal learning to teach and reinforce desirable behavior. Dogs are not stubborn or trying to “dominate us” – they simply don’t understand what we want.
** That training using science-based principles of animal learning is more effective than traditional compulsion-based methods and is more fun (for all parties).
** That dogs have fascinating communication strategies unique to their species. This information can be used to solve problems and have a more enjoyable life with your dog.
* Provide a humane alternative to families seeking help with aggression cases. This “market” is flooded with traditional compulsion-based trainer who will use harsh methods to “control” the dog – often causing the dog to be more fearful or aggressive.
* Improve the welfare of dogs and the create harmony in dog-human families.
* Provide empathetic and effective coaching for families struggling with serious canine behavior issues.
Professionals with Heart: Educated professionals who believe in science, who care about improving our world, and consider their dogs to be part of their family.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Insight Dog Training & Behavior Consulting
Top 3 Things
That I am a modern, educated, professional with compassion and that there is HOPE for a better life with their dog if they worked with a certified, educated professional (many clients are scared that they may not be able to keep their dog when they call me).
The logo imagery cannot be cartoonish or "cute". I specifically want to compete with trainers who use traditional harsh methods of training who harm a lot of dogs in my region. These dog trainers have logos and websites that have a more straightforward look than some positive reinforcement trainers whose logos may lean toward “softer” or “cute” images (consider this page: https://primalneeds.com/about-primalneeds-and-blair-diamond/ vs this page: https://www.sunshinedog.com/). Traditional compulsion trainers often state that trainers such as myself are “soft” and can’t work with certain breeds or aggression cases – when in fact, modern science-based trainers are more effective in dealing with aggression issues.
I’m looking for something that is professional, straightforward and modern, but still brings across my upbeat approach and ideas of hope, kindness, and fun that are core principals of my approach to working with dogs. I have included some initial ideas in the attached files just from canva doodling with existing clipart. However, I’d also love to see other ideas/interpretations. The logo needs to have some symbolism that provides immediate information that my business is dog training.