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LET ME TELL YOU ABOUT US:

West County Nissan is a high volume new car dealership in West County (an affluent suburb of St. Louis, MO). Our goal at WC Nissan is to change the way people interact with a car dealership. We are looking to build long and lasting relationships with our customers using the Internet, social media and good will in the community. We strive to be a dealership that improves the surrounding community while also selling a lot of Nissans in our area. We are customer focused.

HERE IS WHAT WE NEED:

We need a logo and a tag line that best represent ours brand. Friendly, customer focused, trust worthy and tech savvy.

We would like to play up the "WC" element (think The OC) as part of our identity. The logo must include either (or both) of the phrases "West County" or "WC" and must include Nissan.

The tag line we are currently using is "Experience the Difference" but we aren't in love with it.

As a car dealership, the logo must look good on the back of a car, business cards, a billboard and store signage.

The best combination of tag line and logo will be our first choice. If you don't have a tag line idea, you can use "Experience the Difference" but that will make it less likely we go with that as our final choice.

OUR TARGET AUDIENCE IS:

Middle class to upper middle class families and working professionals in the West County area of St. Louis. We want our customers to know that doing business with West County Nissan is different that working with other car dealers. We want the customers to tell their friends and family about the exceptional experience they had purchasing a car or getting their car serviced at WC Nissan.

WE LIKE THESE DESIGNS:

We like the look of Apple. Cool, elegant, sophisticated and friendly. We would like a font that is whimsical/friendly -- so somewhat script/handwriting font-ish but not feminine looking. The Nissan color is red, so we've gone with that at this point but are open to other interpretations. We would like NISSAN to be in the NISSAN font most likely.

I've attached the logos that have been submitted at this point. They are not where we'd like to end up but give a feel of what we've seen. I would score these between a 2 - 3 on crowdspring.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We do not want a traditional car dealer look or something too busy and loud.

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