LET ME TELL YOU ABOUT US:
HackableCity is a blog that examines the application of hackability and open source ideas to co-creating our urban society. Our focus is on the U.S., though we take examples from global cities. What is Hackability? "Allowing and encouraging people to make an environment be what they want it to be. Reciprocity between users and designers. Transparency and graceful responses to unanticipated uses."
The idea of Hackable Cities has really taken off with the advent of the Government 2.0 movement, which leverages open data and new participatory web platforms to engage citizens with their cities in new ways. Currently this is about open, accountable government and being able to access city services and data using technology, but it is evolving to cities providing technology-based platforms on which citizens create things they want and need - neighborhood portals, economic trade rings for artists or freelancers, interest groups providing input into urban planning, and so on.
You can see examples of some of our writing at http://hackablecity.com, but 2010 will see this blog really take off in the City 2.0 space.
HERE IS WHAT WE NEED:
A logo that represents the ideas that underly HackableCity:
- a strong focus on cities and the urban environment
- citizens making the city into what they need
- leveraging technology, and the intersection between place and the digital data about the place
This logo will primarily be used online, but may also be used for print and promotional (T-shirt, sticker) re-use. Logo design elements will be subsequently used for a Wordpress Theme design (separate project).
OUR TARGET AUDIENCE IS:
Primarily the Gov2.0 community, which is bloggers, technologists, and city leaders around the US and the world.
The audience needs to see HackableCity as highly relevant to the "future of cities" conversation and iconic in our branding of the concept of Hackability.
WE LIKE THESE DESIGNS:
In general I like the iconography and look-and-feel of WPA (Works Progress Administration) inspired graphics and logotypes. Think gears, wrenches, factories, and skyscrapers.
Alternatively, I also like the integration of origami into the logo design. In particular there is opportunity with this logo to do an origami piece that looks like a skyscraper. Origami is something that is hackable, the skyscraper representing the city.
I get some good inspiration from SmashingMag and their friends, like: http://www.1stwebdesigner.com/inspiratio...
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Something iconic of a city, usually a tall building
Something representing human manipulation - a few ideas are wrenches/gears (WPA), origami, or humans shaping a form.
Depending on the design theme, including something that implies digital/web/data would be good, but really depends on the other elements.
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