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Software & Technology
About Your Company
Our company will be hosting a website and building digital content that will help teenagers navigate the process to acquire their first drivers license. (Hack The DMV is in reference to Departments of Motor Vehicles where drivers licenses are issued.)
Our target user is 50/50 male female between 14-16 years old in the U.S. Our secondary target will be parents of these teens. The logo and artwork must strike a balance between being intriguing and compelling to teens - yet not off-putting to their parents (yeah I know, that's a little bit of a conflict - think of a friendly hacker not someone trying to do something sinister).
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Hack The DMV
Top 3 Things
1/ Somewhat 'underground' and slightly rebellious
2/ Contemporary and urban. Appeals to teenagers.
3/ Fun and whimsical. The website provides a forum for teenagers to share insights and information.
I have mocked up a logo style that I like using stock art. I'm looking for someone to re-design so that I can claim a proprietary trademark and logo. Open to other ideas but this is one design direction I favor. I do believe in simpler vs. more complex designs. Also open to other color templates but favor stronger bolder colors vs. anything soft or pastelle. Black or other greyscale works for now.