• Award$350
  • Entries256
  • Creatives70

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Creative Brief

Who are you?

We are Secret Sauce, a small creative agency dedicated to uncovering big ideas and writing great content.

We provide content strategy, copywriting, and communications plans to clients in many different industries. We create content that helps brands get noticed, reach their audiences, and build buzz.

What do you need?

Secret Sauce needs a logo

WHAT OUR NAME MEANS: please read!

The term secret sauce is often used to describe that bit of magic, talent, or expertise that distinguishes something special. You know it when you see it, but you often cant put your finger on it. What makes one brand or artist or musician stand out? Its the secret sauce.

Who Is Your Audience?

- Companies looking for help with branding, creative projects, websites, collateral, product launches, content strategy

- Technology companies both consumer and B-to-B

- Food and wine companies

- Lifestyle companies

- Agencies who use outside help

Requirements

We Absolutely Must Have

WHAT WE'RE LOOKING FOR

We like the idea of a strong type treatment, with a bold, high contrast color. It also has to work in black & white.

Other words that should describe our logo:

Clean, crisp lines
Memorable
Modern
Fresh
Clever
Witty


NO-NOs

Too many colors
Whimsical
Homemade
Cluttered
Folksy
Contains People
Calligraphy
Nothing that evokes an image of sauce BBQ sauce, hot sauce, chocolate sauce, or otherwise

Materials

Contract
Files

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