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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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- Collaborate with the winning designer.
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LET ME TELL YOU ABOUT US:
We are a company that provides gardening, landscaping, and yard maintenance services in a fun, friendly way. Logo will contain the text 'Best Gardener In The World' only.
HERE IS WHAT WE NEED:
We need a logo that conveys our message of a fun and unique service. The logo can be cartooney, as we will be using an animated character in advertisements. However, this is NOT geared towards children, so it must maintain a clean overall look, even with the 'fun' cartoon elements.
The logo will be used on our website, and in various offline advertisements. It will need to look good on a dark background (our website), but also adaptable to a light background if needed.
As for how the logo should be laid out it will likely need to be text only. This means no icons or large symbols unless they are very subtle and integrated with the text.
We will have a cartoon character representing the brand in advertisements so it will be integrated with the logo, that is why we expect it to be largely text only with appropriate effects or styles.
OUR TARGET AUDIENCE IS:
Our target market is middle aged homeowners who are frustrated with their current service. We emphasize ease of communication and skill, along with providing all services that they could need in a fun way. More specifically our market contains ages 35 - 64, professionals and home owners, also stay at home moms age 30 - 45.
WE LIKE THESE EXAMPLES:
We will communicate quite a bit as designs come in as we haven't seen anything existing that we are in love with.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Text must be 'Best Gardener In The World' (feel free to play with capitalization, etc)
Logo must look good on a dark background, on your previews if we could view it on a dark background that is preferable. If you are very thorough, put it on a background gradient from #002e2c to #33694f.
For colors, we are keen on oranges. Whites and other subtle gradients are likely to be needed to make it look effective on the dark background.
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